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The Estée Lauder brand is no longer available on Tmall.
July 4, 2022
By: TOM BRANNA
Editor
Too Faced is closing its Tmall Global flagship next month. The move has observers speculating that the brand may exit China entirely. The Estée Lauder Cos. acquired Too Faced for $1.45 billion in 2016. It is the seventh largest prestige makeup brand in the US. According to sources, all products in the store have been taken down from shelve. Membership services and points redemption will remain open until July 27, according to the brand’s announcement on its flagship. “After a careful and ...
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